Résumé

BIANCA WULWICK // ​ digital marketing professional

Overview: I am a digital marketing professional with 9+ years of experience. I have a résumé that includes both agency and client-side work.

EXPERIENCE

Lawyers Title – San Diego
Marketing Director
APRIL 2019 – APRIL 2020

As the Marketing Director at of the San Diego branch of Lawyers Title, I was able to manage and execute successful marketing presence and brand footprint in the traditional and digital spaces. I helped Title Sales Representatives socially sell, and kept abreast of the latest trends in the industry. I also managed a team of freelance creatives, and their workload. I was a creative director overseeing all video and graphic content for our branch, and helped to effectively communicate that we were “Good People Doing Great Work”.

Deep Roots Winery & Bistro
Marketing Manager
JUNE 2018 – MARCH 2019
Digital communication, press, media management, event scheduling, partnership
management, and event logistics. Distribution manager in regards to local restaurants, boutique liquor stores, and other retail outlets.

Bianca Wulwick Creative Services
Founder
JANUARY 2018 – PRESENT
Work with small to midsize businesses on their digital marketing initiatives. Services
offered: marketing consultation, social media management, content management, PPC, SEO, creative services (photography/graphic design).

Clever Funnel Digital
Marketing Consultant
OCTOBER 2017 – JANUARY 2018
Marketing consultation for digital agency startup. Responsibilities: account management, project management, new client on-boarding, web development, graphic design, landing page creation, email marketing, social media marketing strategy, delivering bi-weekly analytics reports, copywriting, and new business development.

Savory Spice Shop
Marketing Administrator
APRIL 2017 – AUGUST 2017
Customer service manager for entire Savory Spice Shop brand (32 stores & e-commerce). Copywriter for internal and external marketing communications. Monthly analytics & reporting for marketing. Product assistance for new launches, and logistics and coordination for trade shows.

Fruition Internet Marketing
Social Media Manager
NOVEMBER 2015 – JANUARY 2017
Daily content execution for 30+ clients across social media. Analyze, optimize &
tweak campaign performance to align with established KPIs. Facebook advertising for $65,000+ of monthly revenue, with reporting and deep analytics.

Fruition Internet Marketing
Social Media Specialist
DECEMBER 2013 – NOVEMBER 2015
Daily content execution for 30+ clients across social channels. Responsible for
analyzing, optimizing & tweaking campaign performance to align with established KPIs.

Versa Marketing
Social Media Manager
CONTRACT: AUGUST 2013 – DECEMBER 2013
Grew client audiences through social PPC campaigns, and managed client social media, brand messaging & campaign strategy.

Thanasi Foods
Digital Marketing Manager
CONTRACT: MARCH 2013 – JUNE 2013
Helped launch snack food rebrand: bring DUKES Smoked Meats to beer festivals across the nation. Helped manage and execute BIGS Sunflower Seeds baseball tour.

Bayard Advertising
Digital Account Manager
AUGUST 2012 – JANUARY 2013
Manage a multitude of clients & their monthly PPC campaigns. Helped Bayard expand social marketing services for clients.

Cactus Marketing
Social Media Specialist
DECEMBER 2011 – AUGUST 2012
Helped launch a campaign during an RFP that won Cactus team Westwood College as a social-only client.

EDUCATION

University of Northern Colorado
AUGUST 2007 – DECEMBER 2010
Double B.A. in Journalism & Communications (emphasis Public Relations and Advertising)

TECHNICAL SKILLS

HTML, Adobe Creative Suite, Crimson Hexagon,
Meltwater, Hootsuite, Sprout Social, WordPress, Magento, Google Business, Google PPC, Facebook Business, Facebook Advertising, Emma

OTHER EXPERIENCE

Production Assistant:​​ Kitchen Nightmares (2013)
Promo Marketing: ​​HelloFresh (2018), Coca Cola (2013), BIGS Sunflower Seeds (2013), DUKES Smoked Meats (2013)
Intern: Karsh/Hagan (2011), Hospice & Palliative Care of Northern Colorado (2009)
Other: ​​State Farm Account Manager